KVOA long suffered as the #2 news station in Southern Arizona. Graphically, KVOA was coming in dead-last. Once I joined as Design Director, I made it my mission to produce the best graphics the station has ever seen and jump ahead of the competition. I gathered retro art styles and designs from old KVOA looks and logos that were laying around the old art director’s office and came up with a blend of old and new to refresh KVOA’s on-air presence.
I wanted to fuse clean-styled 3D and introduce triangular elements that were visually representative of the number “4”. Pairing this with live-action aerial shots I directed of various downtown locations of Tucson, I conceived, designed, animated, and edited everything here.
These opens and reopens were the cornerstones of the rebrand package, since they kick off the entire show. I wanted viewers to recognize the “glimmer” sound effect, paired with the “chimes” of the NBC logo, as it brightens up the darkness, and indicating that they were about to experience a whole new KVOA.
Client: KVOA News 4 Tucson
Role: Art Direction, 3D, Design & Animation
Tools: Photoshop, Cinema4D, After Effects, Illustrator, Premiere